Pioneering Egg Branding and Retail Packaging
Over 30 years ago, eggs in Nigeria were largely sold as open tray presentation and unbranded, limiting their inclusion in urban retail shelves spaces. By introducing hygienically packaged, branded eggs, Animal Care pioneered and revolutionized consumer access to safe and traceable animal protein. Today, FUNTUNA eggs are a staple in supermarkets, convenience stores, and urban markets across the country.
Building an Inclusive Supply Chain with Smallholder Farmers
Animal Care’s success is not built on scale alone—it’s rooted in community collaboration. Recognizing the challenges faced by smallholder poultry farmers, especially those lacking a strong route-to-market strategy, Animal Care developed an inclusive business model that integrates these farmers into its supply chain.
- Egg Offtake Partnerships: Aside from having one of the largest installed layer farm capacity in Nigeria, Animal Care also builds resilience in its community by partnering directly with smallholder farmers after they have been empowered with training, quality assessment standards and key feed inputs. The farmers then become onboarded as affiliate egg producers, keeping to our farming standards. This gives them stability, structure and access to finance
- Distribution Leverage: Farmers benefit from Animal Care robust regional distribution network, ensuring their products reach consumers efficiently.
- Market Security: This partnership guarantees consistent demand and fair pricing, allowing farmers to earn sustainable profits.